LOS ANGELES GARMENT & CITIZEN ADVERTISING RATES & SPECIFICATIONS
Obviously the ad rates no longer apply but I thought they would be interesting to post as it’s these rates that killed the paper. I’m not saying they are too expensive but I am saying enough businesses could no longer afford to pay them. This effectively doomed the paper.
Now to me they are not expensive rates but I guess it’s a reflection of the state of the economy and the mess the financial institutions and regulators got us in.
READERSHIP: 27,000* WEEKLY EVERY FRIDAY THROUGHOUT DOWNTOWN LOS ANGELES AND ADJACENT AREAS, INLCUDING THE ANGELINO HEIGHTS, ARTS DISTRICT, CHINATOWN, ECHO PARK, LITTLE TOKYO, PICO-UNION, SILVERLAKE, SOUTH LOS ANGELES AND WESTLAKE
ZIP CODES COVERED: 90005, 90006, 90007, 90011, 90012, 90013, 90014, 90015, 90017, 90021; 90026; 90029, 90033, 90039, 90057, 90071; 90079.
DISPLAY ADVERTISING/PRICES PER WEEK
FULL-PAGE: (10″ X 16″) — $1,200.00
1/2 PAGE: (HORIZONTAL 10″ X 8″); (VERTICAL 5″ X 16″);
(JUNIOR 7 1/2″ X 10″ — $700.00
1/4 PAGE: (5″ X 8″); (10 1/4″ X 4″): $400.00
1/8 PAGE: (5?X 4″) — $250.00
5?X 2 1/2″: $100.00
2 1/2?X 2 1/2″: $65.00
CLASSIFIED ADS: $3 PER LINE (APPROXIMATELY 5 WORDS PER LINE)
COLOR CHARGES: 4-COLOR $400.00 PER INSERTION/2-COLOR $100.00 PER INSERTION
FLYER/POSTCARDS INSERTS/10,000 COPIES: $675.00
(8 ½?x 11?AND 4 OZ. MAXIMUM–ADVERTISERS MUST PROVIDE AND DELIVER FLYERS/POSTCARDS)
DISCOUNT SCHEDULE
6-week contract=discount of 5%
13-week contract=discount of 10%
26-week contract=discount of 20%
Full-Year contract=discount of 30%
PREMIUMS
BACK PAGE:(FULL-PAGE) + 15%
FRONT-PAGE TOP: (3″x 2″): $500 per week minus discounts for frequency
FRONT-PAGE-MIDDLE: (2 1/2″ x 2″)” $300 per week minus discounts for frequency
FRONT-PAGE-BOTTOM: (10 1/4″ x 1 3/4″) $500 per week minus discounts.
* Readership total based on weekly circulation of 10,000 and California Newspaper Publishers Association’s pass-along rate of 2.7 for weekly newspapers.