Ad Rates
LOS ANGELES GARMENT & CITIZEN ADVERTISING RATES & SPECIFICATIONS
Effective January 6, 2006
READERSHIP: 27,000* WEEKLY EVERY FRIDAY THROUGHOUT DOWNTOWN LOS
ANGELES AND ADJACENT AREAS, INLCUDING THE ANGELINO HEIGHTS, ARTS
DISTRICT, CHINATOWN, ECHO PARK, LITTLE TOKYO, PICO-UNION, SILVERLAKE,
SOUTH LOS ANGELES AND WESTLAKE
ZIP CODES COVERED: 90005, 90006, 90007, 90011, 90012, 90013, 90014,
90015, 90017, 90021; 90026; 90029, 90033, 90039, 90057, 90071; 90079.
DISPLAY ADVERTISING/PRICES PER WEEK
FULL-PAGE: (10" X 16") -- $1,200.00
1/2 PAGE: (HORIZONTAL 10" X 8"); (VERTICAL 5" X 16");
(JUNIOR 7 1/2" X 10" -- $700.00
1/4 PAGE: (5" X 8"); (10 1/4" X 4"): $400.00
1/8 PAGE: (5?X 4") -- $250.00
5?X 2 1/2": $100.00
2 1/2?X 2 1/2": $65.00
CLASSIFIED ADS: $3 PER LINE (APPROXIMATELY 5 WORDS PER LINE)
COLOR CHARGES: 4-COLOR $400.00 PER INSERTION/2-COLOR $100.00 PER
INSERTION
FLYER/POSTCARDS INSERTS/10,000 COPIES: $675.00
(8 ½?x 11?AND 4 OZ. MAXIMUM--ADVERTISERS MUST PROVIDE AND
DELIVER FLYERS/POSTCARDS)
DISCOUNT SCHEDULE
6-week contract=discount of 5%
13-week contract=discount of 10%
26-week contract=discount of 20%
Full-Year contract=discount of 30%
PREMIUMS
BACK PAGE:(FULL-PAGE) + 15%
FRONT-PAGE TOP: (3"x 2"): $500 per week minus discounts for frequency
FRONT-PAGE-MIDDLE: (2 1/2" x 2")" $300 per week minus discounts for
frequency
FRONT-PAGE-BOTTOM: (10 1/4" x 1 3/4") $500 per week minus discounts.
* Readership total based on weekly circulation of 10,000 and California
Newspaper Publishers Association's pass-along rate of 2.7 for weekly
newspapers.
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