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Local Heroes

Local Heroes
Publish Date : 12/04/2009
Imelda Rodriguez (left), daughter Maria Hernandez, and son Oscar Cerezo work together at Sew Rights Fashion Inc. at 939 S. Broadway. Rodriguez came to Los Angeles from Morelos, Mexico, in 1968. She worked as a sewer, and earned promotions into management before starting her own business in 1980. She and her children have kept their machines running and employees working ever since. Oscar says that Los Angeles fashion designers who remain committed to local production shops have been a great help, citing ABS by Allen Schwartz and Bianca Nero as prime examples. Times are tough, but the folks at Sew Rights Fashion are hopeful that more designers will see the value of maintaining a base of local production in the future (see related story, “Immigrants Carry 1/3 of Economy,” home page).

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